Sunday, May 5, 2013

Addiction in the Media


Addiction in the Media – Music

Media in general is a very influential source, especially for adolescents. On average, American teenagers listen to music and watch music videos for 4-5 hours each day (Substance Use). According to this study done by the Office of National Drug Control Policy, 45% of music videos have drugs or alcohol appear either visually or verbally. The study included 258 music videos that varied in genre. The results of this study suggest that illicit drugs appear more often in the lyrics than in the video, and vice versa for alcohol (Substance Abuse).

While drugs and alcohol appear in many music videos, the portrayal of the substances varies. Some promote the use of it such as Liquor Store Blues by Bruno Mars, stating that alcohol is good for getting rid of “pain” and “sorrow” and that it won’t affect the user’s future. Other songs such as Cocaine by Jackson Brown, depict the physical and psychological changes that come with addiction. Similarly, Jack Daniels and Jesus by Chase Rice portrays the social consequences of alcoholism.

The influence that music has on adolescents can go either way. The media as a source for information on drugs could lead kids to believe that it is cool normal to use and abuse them. On the other hand, it could inform them about the problems that accompany drug abuse, making them see that drugs are harmful and dangerous. A big part of this is the view of the musical artist. If a famous musician sings about using drugs and alcohol, it gives them a positive connotation. The artist is probably well off and well known, and they accomplished this while living with substance abuse.

MusiCares is a foundation specifically for musicians living with addiction. It has been growing and expanding at a rapid rate, providing services for treatment as well as help getting back on the right track (The Fix). This is very beneficial because a big problem with recovering from addiction is getting back out into the real world, paying bills, getting a job, and supporting oneself and others. Providing services for these problems will help prevent relapse into substance abuse.

This foundation as a whole is a great idea and is something to learn from. It gives the client a sense of belonging and understanding that caters to an important part of their life. By creating more foundations such as this one, addicts will have more options for treatment and recovery that could be based off of their way of life (The Fix). In order to be eligible for assistance the foundation requires 5 years of documented, professional work in the music industry (The Fix). 

References

McGuiness, K. (2011, October 28). How the music industry helps its addicts. Retrieved from http://www.thefix.com/content/behind-music6126

Substance use in popular music videos. (2002, June). Retrieved from http://www.scenesmoking.org/research/SubstanceUseIinMusic.pdf